http://paymentswatch.com/2007/08/27/credit-cards-value-add/ Payments Processing & Strategies Sun, 05 Feb 2012 16:18:08 +0000 http://wordpress.org/?v=2.1 http://paymentswatch.com/2007/08/27/credit-cards-value-add/#comment-10 Aneace Tue, 28 Aug 2007 02:18:48 +0000 http://paymentswatch.com/2007/08/27/credit-cards-value-add/#comment-10 Another benefit for merchants is that even occasional customers use general purpose credit or debit cards, whereas loyalty cards are only used by already loyal customers. So merchants can target special promotions to occasional customers that pay with a credit or debit card, for example by offering a promotion only to people who have not been to the store in a long time. That would be impossible with a store loyalty card, since by definition a customer that goes to the trouble of pulling out a loyalty card is already pretty much a loyal customer. Thanks for the link to my blog! Another benefit for merchants is that even occasional customers use general purpose credit or debit cards, whereas loyalty cards are only used by already loyal customers. So merchants can target special promotions to occasional customers that pay with a credit or debit card, for example by offering a promotion only to people who have not been to the store in a long time. That would be impossible with a store loyalty card, since by definition a customer that goes to the trouble of pulling out a loyalty card is already pretty much a loyal customer. Thanks for the link to my blog!

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